Is your Customer Always Right?

Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Customers...Lie!

Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

[Infographic] 10 Ways to Split Test Your Marketing for the Outdoor Industry

Want more clicks on your website? Want more email subscribers?
Want more likes on Facebook? Not having success with your print advertising? Odds are you’re message needs fixing. How? Try split testing which means that you change just one aspect of your marketing to see how people respond. As you do this over and over - you will soon see what message gets the most return on investment!

Sold Out Season is the Premier Outfitter Marketing System offering do-it-yourself training through 5 phases of internet marketing including website positioning, SEO, Facebook, YouTube and email marketing. Like us on Facebook for free tools, offers and resources to grow your own business!

Having a Hard Time Getting People to Sign Up for Your Newsletter?

"You need to grow your database!"

Just about every marketing pro will tell you that your list of emails - past customers and leads included - is your key to growing your business and establishing more passive income.

How do you get more emails/people into your database?

As we walk around the conventions every year, we notice that most outfitters, guides and lodges offer attendees a way to stay connected...and usually its an offer to "Join our newsletter."

When we ask exhibitors what their "subscribe" rate is - it's usually about 30% (3 out of 10 people) - but what if you could increase that to 80%? Would that benefit your business? YES! Of course!