Why Your Clients Lie...And How to Get them to Buy Instead!

Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't book with you! What's the deal?

Problem: Customers...Lie!
Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your hunt or trip is too expensive or that they like your competitor better or that your specials are on the services they don't need.  They won't say a word but they also won't buy or re-book or refer. So what do we do?

How to Fix a Negative Review on Yelp

If you work with small businesses like us you start to recognize the cries for help when a usually spotless reputation shows the dark mark of an almost unspeakable villain...the unhappy customer.

"Yelp! I've Gotten a Bad Review - Now What?"

We understand your plight. Used to be that when you or your guide/wrangler had a bad day that affected a customer or a product malfunctioned - you only had to worry about who that hunter could tell in their circle of friends. Now with the advent of the internet and jumbo review sites like Yelp.com - you have to worry that one bad experience could haunt you for the rest of your career (or worse lead to the end of it)

So what do you do when your business gets a bad review on user sites like Yelp?

Using Font in Effective Website Design

Most people who come to your website will be looking for information which can include text, pictures and video. However, there are some important visitors you shouldn't forget about - search engine spiders. You will need ample text on your website pages to help with organic search engine optimization - but it will also play a strong role in your website visitors experience. The use of fonts will work alongside your color choices. A font can be understood as a collection of letters, symbols or numbers such as bold, roman, or italic characters. There are literally thousands of possible fonts available for standard design but you will most likely deal with a few common ones when it comes to website design, word templates, graphic designers and social websites like Blogger.

Only a handful of fonts are installed by default on both Windows and Macs as well as the internet. 

Consequently, these "browser safe fonts" find their way into almost every website out there. Here is an image from a screen shot from a Windows machine and a Mac (blue) to show the browser safe fonts and how they compare on each platform.

How Color Affects Your Marketing & Brand Message

Most outdoor guides and lodges don't have a full time marketing staff to manage their advertising and promotions. In fact - odds are...you do this yourself. You know your business inside and out but when it comes to marketing tricks, you might be giving off the wrong vibe if you aren't aware of the role that color plays in your marketing.

First impressions happen in less than 3 seconds - your marketing (which includes your brand, print media, website design and advertising) is no different!

Choosing the right look and feel of your brand is a critical step in your marketing foundation. Understanding how color will affect your brand and marketing message is key to making sure that your message is heard...and better yet - acted upon. The kind of colors and background you choose can have a strong or subtle impact. The wrong combinations - could be a disaster. 

Colors relate to Emotions - Emotions relate to Buying

Primary colors are intense to the eye. If you combine too many in an ad or website - you could be creating a design that is blaring and unpleasant to look at. On the other hand, if too many light or pastel colors are used - a person might skip over it because nothing stood out. So in this post - we've compiled some info about each color so you can be sure you know what your color choices are saying.

Qlixite announces the release of Sold Out Season Premier Outfitter Online Marketing System

Meadow Vista, Calif., Oct 10, 2013

Qlixite.com announced the launch of Sold Out Season, an online internet marketing system specifically designed for the hunting, fishing and the outdoor outfitter. This dynamic method sets up tactics to enable the outfitter to target market their services more effectively by pairing social media with traditional media thus booking their calendars more completely. Sold Out Season Premier Outfitter Marketing System places Qlixite’s expertise in web design, internet visibility and social media engagement on the outfitters’ team, with a step by step course that provides a process that is easy to master with proven tools that raise the percentage of return for dollar invested without the cost of a professional agency.

Sold Out Season presents “game changer” outfitter specific strategies and instruction that ensures that even the novice can see results. 

Social Media posting calendars and email campaigns are just a few bonuses that insure that the focus is on efficiency and a turn key plan, to free up the outfitters’ time to be in the field.