What Makes a Good Coupon? (And What Makes A Bad One)

Some people spend their whole marketing careers creating the definitive "Good Coupon" (ie: a coupon that brings the customer to you and yet doesn't cost too much in profit) and avoiding a bad coupon (usually a coupon that gets no response). Outfitters, guides and lodges can see a dramatic improvement in their profits by offering coupon or special discount. To make a good coupon, you need to think like your customers. What would make you save an offer and go use it? What kind of coupon calls you to check out that business if you've never used them before? What coupons do you pass on?

Pick A Service to Discount that your Customer is Actually Interested In
A coupon advertises a discount for a limited period of time on a service. You may have an low cost/high profit hunt or trip that you WANT people to purchase however if that's not the adventure that is currently bringing clients in the door, your coupon (unless a deep discount) is not going to be as effective.