If you're reading this - you're wondering what they are? Before I give you the answer – let’s look at marketing the benefits of your service or product and the response of potential customers.
Many of the great marketing books written regarding tested direct response marketing were published several years ago. While the ideas of the gurus like John Caples and David Ogilvy remain valid, there are some changes when promoting in today’s market that need to be addressed so when you create your advertising and website headlines, you maximize your response.
The standard has always been to promote the “Big” benefits for your service or product to get the highest response. Back then, using the words Free and New had great power and got people excited.
