How to Include Social Icons & Links in Email Signatures

Using a social icon in your email signature can help spread the word to everyone you send a message to that you're social! The process of adding social badges and links to your email signature will vary depending on your email provider. This will cover the basic steps but feel free to contact us if you have questions.

Step 1 - Gather your social links
You will need to know the URL of the social media pages or website you would like to link to. (hint: URL's start with http:// or https://) Have these handy in a text document so you can copy and paste.

Learn from the World Series and Super Bowl to Motivate Your Outfitter Business to Win!

Rooftop View of the 1903 World Series in Boston - WikiCommons

Millions of people tune in by radio, television and streaming feed to watch SPORTS. The 'big game' draws more attention than other events such as a political debates, breaking international news or even a natural disaster. As a country, we're probably not ashamed to say it - we're sports obsessed. We applaud and celebrate the shot, the stop, the drive...the winning play that made history. Some even experience agony when their beloved team does the unthinkable...they lose.

There are critics who argue that sports pay homage to inflated salaries and offer a distraction from real life but when it comes to business - sports might have a few points worth taking notice.

Goal Oriented Excellence

Every year, thirty-two NFL teams compete for the chance to be in the Super Bowl (one of the most watched televised events ever). Thirty MLB teams take aim at a shot of playing in the World Series. For Basketball, it's all about the Finals and for Hockey, the Stanley Cup reigns supreme. The winners receive praise, parades, record book titles, tons of confetti and possibly a shower from a cooler full of Gatorade.

How does this translate to business? These teams all set out with a very clear goal in mind. Sure, for some teams it's a more reachable achievement but even for the lowest ranking team - it's a tangible and measurable objective. Does your business have this kind of focus every quarter? year? Do you give your team (employees, staff, managers, sales force) clear direction to achieve excellence? Most businesses just focus on the daily, weekly or monthly sales figures but employees are more likely to work together and perform consistently (or even raise their level of performance) if there is a substantial goal in sight. AND the reward has got to be worth it. People don't perform for a pat on the back. They like to feel like their efforts are appreciated and important.