Is your Customer Always Right?

Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Customers...Lie!

Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

5 Ways to "Shutdown" Proof Your Holidays

We're all entrepreneurs and just because the news says that the recession ended "back when" doesn't mean we aren't all still feeling the effects. Now with the government shutdown, plenty of us are thinking about how to "fund" the holidays. Thinking about cutting back? While saving for the rainy day might be smart in a tough economy, it definitely doesn't make for a fun holiday season. Therefore, it's important to take action now and learn how to recession proof your holidays so you can enjoy them.

Tip #1 Potluck your holiday meals
When getting together with family, friends or co-workers for holiday meals and parties, don't take on the burden of paying for the entire meal. Let your guests bring their favorite holiday dish. Make it fun by having a contest or making it a recipe swap.

Tip #2 Raid the Local Dollar Store or Goodwill
You will be surprised by the kinds of holiday items they sell including wrapping paper, wreaths, ornaments, table runners and stocking stuffers. These small items can really add up at major retailers so saving here can allow you to spend more on bigger presents for your loved ones.