5 Rules to Follow to Get More Leads from Your Website

Want your website to bring in leads? Be sure you have a lead capture system on your website that follows these 5 rules...

#1 - Make Your Offer AWESOME!

You want visitors to actually WANT to get connected with you so we suggest you entice them with a really great offer. This could be a one-time coupon, a free giveaway, a guide, an e-book, access to a insider video...anything you think your potential client might want. Be generous and be creative!            

#2 - Place it Above the Fold

Make sure your lead capture is near the upper portion of your site for quick and easy access. You don't want visitors to have to scroll to the bottom of the page or click through to another page to see where to subscribe.

#3 - Only Ask For the Essentials

You want visitors to easily subscribe or claim your offer so only require basic info (like email and name). This is not the time to get their phone # and address (unless it's directly related to the offer).

The Two Most Powerful Words in Advertising

If you're reading this - you're wondering what they are? Before I give you the answer – let’s look at marketing the benefits of your service or product and the response of potential customers.

Many of the great marketing books written regarding tested direct response marketing were published several years ago. While the ideas of the gurus like John Caples and David Ogilvy remain valid, there are some changes when promoting in today’s market that need to be addressed so when you create your advertising and website headlines, you maximize your response.

The standard has always been to promote the “Big” benefits for your service or product to get the highest response.  Back then, using the words Free and New had great power and got people excited. 

[Infographic] 10 Ways to Split Test Your Marketing for the Outdoor Industry

Want more clicks on your website? Want more email subscribers?
Want more likes on Facebook? Not having success with your print advertising? Odds are you’re message needs fixing. How? Try split testing which means that you change just one aspect of your marketing to see how people respond. As you do this over and over - you will soon see what message gets the most return on investment!

Sold Out Season is the Premier Outfitter Marketing System offering do-it-yourself training through 5 phases of internet marketing including website positioning, SEO, Facebook, YouTube and email marketing. Like us on Facebook for free tools, offers and resources to grow your own business!

Having a Hard Time Getting People to Sign Up for Your Newsletter?

"You need to grow your database!"

Just about every marketing pro will tell you that your list of emails - past customers and leads included - is your key to growing your business and establishing more passive income.

How do you get more emails/people into your database?

As we walk around the conventions every year, we notice that most outfitters, guides and lodges offer attendees a way to stay connected...and usually its an offer to "Join our newsletter."

When we ask exhibitors what their "subscribe" rate is - it's usually about 30% (3 out of 10 people) - but what if you could increase that to 80%? Would that benefit your business? YES! Of course!

How to Include Social Icons & Links in Email Signatures

Using a social icon in your email signature can help spread the word to everyone you send a message to that you're social! The process of adding social badges and links to your email signature will vary depending on your email provider. This will cover the basic steps but feel free to contact us if you have questions.

Step 1 - Gather your social links
You will need to know the URL of the social media pages or website you would like to link to. (hint: URL's start with http:// or https://) Have these handy in a text document so you can copy and paste.