Is your Customer Always Right?

Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Customers...Lie!

Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

Writing a Privacy Policy for your Website

A privacy policy is a formal document usually posted on your website or linked from your website that explains to any visitors to your site what information you collect and what you do with that information. It usually covers three areas: tracking cookies, email addresses and non-public information.

Two good reasons to develop a privacy policy

1. Create more confidence in your website visitors by being transparent about how you handle their information 
2. Follow laws established that pertain to your business