5 Rules to Follow to Get More Leads from Your Website

Want your website to bring in leads? Be sure you have a lead capture system on your website that follows these 5 rules...

#1 - Make Your Offer AWESOME!

You want visitors to actually WANT to get connected with you so we suggest you entice them with a really great offer. This could be a one-time coupon, a free giveaway, a guide, an e-book, access to a insider video...anything you think your potential client might want. Be generous and be creative!            

#2 - Place it Above the Fold

Make sure your lead capture is near the upper portion of your site for quick and easy access. You don't want visitors to have to scroll to the bottom of the page or click through to another page to see where to subscribe.

#3 - Only Ask For the Essentials

You want visitors to easily subscribe or claim your offer so only require basic info (like email and name). This is not the time to get their phone # and address (unless it's directly related to the offer).

Writing a Privacy Policy for your Website

A privacy policy is a formal document usually posted on your website or linked from your website that explains to any visitors to your site what information you collect and what you do with that information. It usually covers three areas: tracking cookies, email addresses and non-public information.

Two good reasons to develop a privacy policy

1. Create more confidence in your website visitors by being transparent about how you handle their information 
2. Follow laws established that pertain to your business

Should I Post My Hunt & Fishing Trip Prices?

Pricing your hunts or fishing trips can be a tricky task for any outfitter but once you do decide on that magic number - you have to put on your marketing hat and decide when to show it and when not to.

Reasons you might want to 'HIDE' your prices from initial 'investigators'...
• You want to build an initial strong desire and demonstrate affordability - this is where your marketing is focused on the features of your product or service to dazzle a prospective buyer with everything they'll enjoy from the purchase.
• You want to show how the personal value of the product or service is greater than just the price value - this is where your marketing is focused on the emotional value of the sale and addresses the needs your potential customer has.
• You want to change the potential client's perception of the price - sometimes referred to as 'price conditioning.' - it can be tough but price conditioning is an art hihg end companies like Apple, Audi, Tiffany and Co. and Ethan Allen have mastered. Customers of these businesses believe that the special nuances of products purchased from them are WORTH the additional cost. It's still a computer, a car, a diamond ring and a chair that does the same things as the ones you could get at Kia, Kmart or RC Willey but their customers want to pay more because their perception of the price in terms of value is different.

Using Font in Effective Website Design

Most people who come to your website will be looking for information which can include text, pictures and video. However, there are some important visitors you shouldn't forget about - search engine spiders. You will need ample text on your website pages to help with organic search engine optimization - but it will also play a strong role in your website visitors experience. The use of fonts will work alongside your color choices. A font can be understood as a collection of letters, symbols or numbers such as bold, roman, or italic characters. There are literally thousands of possible fonts available for standard design but you will most likely deal with a few common ones when it comes to website design, word templates, graphic designers and social websites like Blogger.

Only a handful of fonts are installed by default on both Windows and Macs as well as the internet. 

Consequently, these "browser safe fonts" find their way into almost every website out there. Here is an image from a screen shot from a Windows machine and a Mac (blue) to show the browser safe fonts and how they compare on each platform.

How Color Affects Your Marketing & Brand Message

Most outdoor guides and lodges don't have a full time marketing staff to manage their advertising and promotions. In fact - odds are...you do this yourself. You know your business inside and out but when it comes to marketing tricks, you might be giving off the wrong vibe if you aren't aware of the role that color plays in your marketing.

First impressions happen in less than 3 seconds - your marketing (which includes your brand, print media, website design and advertising) is no different!

Choosing the right look and feel of your brand is a critical step in your marketing foundation. Understanding how color will affect your brand and marketing message is key to making sure that your message is heard...and better yet - acted upon. The kind of colors and background you choose can have a strong or subtle impact. The wrong combinations - could be a disaster. 

Colors relate to Emotions - Emotions relate to Buying

Primary colors are intense to the eye. If you combine too many in an ad or website - you could be creating a design that is blaring and unpleasant to look at. On the other hand, if too many light or pastel colors are used - a person might skip over it because nothing stood out. So in this post - we've compiled some info about each color so you can be sure you know what your color choices are saying.