The Two Most Powerful Words in Advertising

If you're reading this - you're wondering what they are? Before I give you the answer – let’s look at marketing the benefits of your service or product and the response of potential customers.

Many of the great marketing books written regarding tested direct response marketing were published several years ago. While the ideas of the gurus like John Caples and David Ogilvy remain valid, there are some changes when promoting in today’s market that need to be addressed so when you create your advertising and website headlines, you maximize your response.

The standard has always been to promote the “Big” benefits for your service or product to get the highest response.  Back then, using the words Free and New had great power and got people excited. 

Best Times to Post on Facebook & Twitter Revealed

Ever wonder when is the best time to post to Facebook or Twitter for maximum results? You asked - we did the research and have made an infographic to make it easy for you!

How to Include Social Icons & Links in Email Signatures

Using a social icon in your email signature can help spread the word to everyone you send a message to that you're social! The process of adding social badges and links to your email signature will vary depending on your email provider. This will cover the basic steps but feel free to contact us if you have questions.

Step 1 - Gather your social links
You will need to know the URL of the social media pages or website you would like to link to. (hint: URL's start with http:// or https://) Have these handy in a text document so you can copy and paste.

5 Mistakes Outfitters Make with Social Media Marketing

Who wants to make the same mistake twice? No one. Wise entrepreneurs learn from their mistakes and the mistakes of others...including the wild and crazy world of social media. The following are 5 mistakes that can set your social media campaign back especially if your a hunting or fishing outfitter or guide. We don't want that to happen to you so take a moment to "learn" from these tips (we sure wish someone would have mentioned these in the beginning).

Mistake #1 - No Plan
Imagine if you started your business without a goal or a plan. Imagine you didn't know who your potential client was or what hunts or trips you were going to sell. Do you think it could be a recipe for disaster? The same goes for your social media. Take the time to plan your strategy BEFORE you dive in to Twitter posts and Facebook status updates. By having a plan, it will keep you focused, allowing you more success and more time outdoors.

Mistake #2 - Picking the Wrong Platforms
You can drive yourself crazy trying to manage twenty different social media sites and the odds are - unless you have a whole social media team - you won't excel at any of them because you are spread too thin. The idea is quality vs. quantity. Part of your plan (stated above) is to consider where do your potential customers hang out. Is it Facebook, Twitter, Blogs, Pinterest, YouTube? In our experience, we've found that most hunters and fisherman love to watch videos on YouTube and connect on Facebook. If you think you need to be on more sites, ask your clients and narrow your focus down to a few that you can manage well.