Just about every marketing pro will tell you that your list of emails - past customers and leads included - is your key to growing your business and establishing more passive income.
How do you get more emails/people into your database?
As we walk around the conventions every year, we notice that most outfitters, guides and lodges offer attendees a way to stay connected...and usually its an offer to "Join our newsletter."
When we ask exhibitors what their "subscribe" rate is - it's usually about 30% (3 out of 10 people) - but what if you could increase that to 80%? Would that benefit your business? YES! Of course!
The problem is the term "newsletter." It's vague and frankly, past experience shows they can be boring. Newsletters can be anything which means the implied value is LOW. You need to make the offer to subscribe irresistible.
How? By being specific!
For example...which would you subscribe to?
• Subscribe to the latest hunting updates in the elk hunting industry
• Subscribe to saltwater fishing tips
• Subscribe to free offers from us plus resources to maximize your season
• Subscribe to win a free trip from us
• Subscribe to our newsletter
Odds are, the last one was low on the totem pole of desire. The other options will get more subscribers because they provide a higher and specific level of value. If you want to get more subscribers at your next convention...don't offer a newsletter - offer something irresistible!
Sold Out Season is the Premier Outfitter Marketing System offering do-it-yourself training through 5 phases of internet marketing including website positioning, SEO, Facebook, YouTube and email marketing. Like us on Facebook for free tools, offers and resources to grow your own business!
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