5 Rules to Follow to Get More Leads from Your Website

Want your website to bring in leads? Be sure you have a lead capture system on your website that follows these 5 rules...

#1 - Make Your Offer AWESOME!

You want visitors to actually WANT to get connected with you so we suggest you entice them with a really great offer. This could be a one-time coupon, a free giveaway, a guide, an e-book, access to a insider video...anything you think your potential client might want. Be generous and be creative!            

#2 - Place it Above the Fold

Make sure your lead capture is near the upper portion of your site for quick and easy access. You don't want visitors to have to scroll to the bottom of the page or click through to another page to see where to subscribe.

#3 - Only Ask For the Essentials

You want visitors to easily subscribe or claim your offer so only require basic info (like email and name). This is not the time to get their phone # and address (unless it's directly related to the offer).

The Two Most Powerful Words in Advertising

If you're reading this - you're wondering what they are? Before I give you the answer – let’s look at marketing the benefits of your service or product and the response of potential customers.

Many of the great marketing books written regarding tested direct response marketing were published several years ago. While the ideas of the gurus like John Caples and David Ogilvy remain valid, there are some changes when promoting in today’s market that need to be addressed so when you create your advertising and website headlines, you maximize your response.

The standard has always been to promote the “Big” benefits for your service or product to get the highest response.  Back then, using the words Free and New had great power and got people excited. 

Is your Customer Always Right?

Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Customers...Lie!

Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

[Infographic] 10 Ways to Split Test Your Marketing for the Outdoor Industry

Want more clicks on your website? Want more email subscribers?
Want more likes on Facebook? Not having success with your print advertising? Odds are you’re message needs fixing. How? Try split testing which means that you change just one aspect of your marketing to see how people respond. As you do this over and over - you will soon see what message gets the most return on investment!

Sold Out Season is the Premier Outfitter Marketing System offering do-it-yourself training through 5 phases of internet marketing including website positioning, SEO, Facebook, YouTube and email marketing. Like us on Facebook for free tools, offers and resources to grow your own business!

What Makes a Good Coupon? (And What Makes A Bad One)

Some people spend their whole marketing careers creating the definitive "Good Coupon" (ie: a coupon that brings the customer to you and yet doesn't cost too much in profit) and avoiding a bad coupon (usually a coupon that gets no response). Outfitters, guides and lodges can see a dramatic improvement in their profits by offering coupon or special discount. To make a good coupon, you need to think like your customers. What would make you save an offer and go use it? What kind of coupon calls you to check out that business if you've never used them before? What coupons do you pass on?

Pick A Service to Discount that your Customer is Actually Interested In
A coupon advertises a discount for a limited period of time on a service. You may have an low cost/high profit hunt or trip that you WANT people to purchase however if that's not the adventure that is currently bringing clients in the door, your coupon (unless a deep discount) is not going to be as effective.